Research proves that almost 90% of all purchase decisions are driven by emotion. At an intuitive or feeling level, we "know" which brand, size, type, style we want to buy long before our logical, rational brain comes up with the multitude of means to justify our decision.

Whether we're selling a product that's worth $5 or $50,000, our customers will make their decisions with their hearts first, and their heads second...most of the time without even being aware that this is what is happening. (In fact, when you ask them, they'll almost always say that they have made a "well thought out" purchase decision!)

Your competitive marketing advantage starts with understanding how the emotional factor affects your customers' purchasing habits. Armed with this knowledge, you are then in a position to develop programs that target your customers' emotional triggers (backed, of course, by enough "data" to satisfy your customers logical brain) to drive exceptional results.

At the EQ ADVANTAGE we offer a science-based approach to doing just this - leveraging the power of intuition, feelings and emotion to develop cost-effective, functional marketing programs that deliver results. Over 20 years of experience in successful creative development and program execution promise our customers a dedication to being flexible, meeting deadlines, doing whatever it takes to get the result.

Find out how market driven knowledge and emotionally engaging creative can give you a competitive edge. Contact us for a free consultation.